Handcrafted Heritage: Freed of London at Blackpool Dance Store
Since humble beginnings in 1929 in London’s West End, Freed of London has stood as the world’s leading designer and artisan manufacturer of professional dance footwear and apparel. Built on a foundation of bespoke tailoring and structural excellence, their masterfully balanced footwear has graced competitive floors, prestigious theatre stages, and global cinematic productions for nearly a century. As an official stockist, Blackpool Dance Store is proud to bring this unparalleled British dance heritage straight to our community.
The Showroom Experience & Offsite Reserve
We intentionally hold a carefully small, curated selection of Freed of London lines directly on our Topping Street counters. This premium choice preserves our boutique's open ambience, ensuring you have ample space to comfortably move, spin, and dance the moment you try on your footwear during a private fitting.
While our shop floor remains an uncluttered sanctuary for dancers, our comprehensive stock holdings of Freed’s expanded sizing structures and alternative variations are securely housed within our offsite central reserve. All Freed of London orders via our website are available for click & collect, usually the next working day, or dispatch to your delivery address of choice.
Global Delivery & Prepaid Customs Clearance
Operating from the historic epicentre of the competitive ballroom community, Blackpool Dance Store provides premium logistical efficiency across our entire domestic and international courier network. Every shipment is carefully managed by our dedicated team to ensure swift, secure transit from our central inventory straight to your hands.
For international studios, colleges, and competitors, our logistics architecture grants you premier transport speed via DHL Express or FedEx. Every global consignment utilises a unified checkout process where all international customs clearance fees, import duties, and local taxes are fully prepaid and settled at the point of purchase—guaranteeing direct, uninterrupted delivery with total financial clarity.