Authorised Stockist
DSI London UK

UK stockist with international shipping available and Click & Collect in Blackpool.

DSI London

Blackpool Dance Store is an authorised UK stockist of DSI London — Ballroom and Latin dancewear for ladies, men, girls and boys, for practice, syllabus and open competition.

DSI London (originally Hearn & Spencer Ltd) was founded in 1982 by Geoffrey Hearn and Peggy Spencer MBE. From those roots the company grew into one of the UK’s best-known names for competition dancewear, practicewear and related products.

Beyond retail dancewear, DSI London is also a major costume house. Their work includes costumes for BBC’s Strictly Come Dancing, and stage and screen productions such as Wicked: For Good, alongside other West End and touring shows. That same design and making skill sits behind the Ballroom and Latin garments dancers wear in the studio and on the competition floor.


Strictly, stage and performance costumes

If you want to see the costume side of the brand, DSI London publishes its production costume work and a separate range of performance costumes — including pieces connected with Strictly and other shows — on their own website (these are not sold by Blackpool Dance Store):


Why dancers choose DSI London

  • Competition-focused cut and fit for Ballroom and Latin
  • Technical fabrics built for movement and hard training
  • Ranges for ladies, men, girls and boys
  • Practicewear and competition pieces from the same brand many dancers already trust

Shop DSI London at Blackpool Dance Store


Sizing & advice

If you need help with size, shade or which garment suits your syllabus or competition level, email info@blackpooldancestore.co.uk — the best way to reach us. You can also call 01253 375725; calls usually go to voicemail. Click & Collect is available in Blackpool.


Why buy from Blackpool Dance Store?

  • Authorised UK stockist of DSI London
  • Specialist Ballroom and Latin retailer in the heart of Blackpool
  • Help choosing practice and competition pieces
  • Click & Collect and international shipping available