About Swarovski® Crystals

Why Swarovski®

Since 1895, Swarovski has stood for visionary craftsmanship and unmatched creative excellence. Drawing on over a century of technical mastery, the brand transforms precision-cut crystals, Zirconia, and Ceramics into inspiring solutions that elevate design across fashion, jewellery, and beyond. Recognised for its pioneering spirit and long history of collaborations with leading designers and luxury houses, Swarovski continues to set industry standards in innovation and artistry.

Masters of Light Since 1895

Swarovski creates beautiful products of impeccable quality and craftsmanship, celebrating joyful extravagance and self-expression. Founded in 1895 in Austria by Daniel Swarovski, Swarovski creates the world's finest crystals, Swarovski Created Diamonds, Swarovski Crystal Pearls and Swarovski Zirconia, jewellery, and accessories.

Precision and Responsibility

Swarovski has always championed fairness and sustainability, giving our partners complete confidence in the integrity of every creation. Every one of their crystals reflects a commitment to quality, ethical standards, and environmental responsibility, with a long-term sustainability strategy part of the very fabric of their business.

Swarovski guarantees:

  • Oeko-Tex 100 standard certification for direct skin contact across the assortment of crystals.

  • Broad legal protection of product innovations, including lead-free Advanced Crystal formula.

  • Chrome VI-free, Arsenic-free crystals.

  • Full ISO Certifications (9001, 14001, 45001, 50001) & SMETA Certifications in Wattens, Austria, where all Swarovski crystals (transparent and coloured) are produced.

Our Crystal Transparency Policy

At Blackpool Dance Store, we predominantly use genuine Swarovski® crystals to embellish our premium design pieces, specialised footwear, custom hair accessories, and bespoke ballroom collections because we believe competitive dancers deserve maximum brilliance under the championship lights.

To maintain absolute clarity for our customers, each individual product on our website will explicitly state if it was created or embellished using genuine crystals from Swarovski®.

Please Note: If a product description does not specifically state that it features Swarovski® crystals, it indicates that the item has been expertly crafted or embellished utilising other high-quality alternative crystal components.

This explicit product-level details page ensures you always know exactly what materials have been used to construct your floor look, giving you 100% authenticity and peace of mind when you accumulate your dance rewards via The Blackpool Dance Card.